Public Communication and Municipal Strategic Management. An exploratory study on the topic agenda

CAMPILLO ALHAMA, C., Comunicación Pública y Gestión Estratégica Municipal. Un estudio exploratorio sobre la agenda temática. Instituto Andaluz de Administración Pública. Colección Premios Blas Infante, Sevilla 2011, 411 pages.

Abstract

The main contribution of this work is the design of a methodological tool that can be implemented in any municipal context to evaluate the informative treatment of social media to the political-administrative management of the local government team. Also, the applicability of the results produced by this investigation in the administrative practice, and its methodological rigor and its great explanatory clarity.